My employer at that time wrote roughly 6-8 substantial proposals each year to federal and state agencies. These were highly technical healthcare delivery documents by nature, but the government bureaucrats who would ultimately select the winning proposal were often not as technically experienced at healthcare delivery as our doctors, nurses and researchers. Our proposal team…
If you’ve ever been afraid to use words to sell a product, service… or even an idea, Copywriting Secrets is YOUR book. Jim has crammed decades of understanding how people decide to buy, and how you can profit when they do, into a book that you can probably tackle in two days. You’ll want to…
I have a true love-hate relationship with the blank page. At least two dozen spiral notebooks and legal pads sit unused beside my desk to testify about the hate part. My eyes pass over them at least once a day. I’m reminded that the blank page is the bad half of an unhealthy relationship; so…
I want to share something that I do a few times a week that takes very little time and keeps my copywriting laser-sharp. I love to read in the morning while I drink coffee. One of the things that’s ALWAYS on the reading list is a mind-expanding book (right now it’s Play Bigger by several…